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MS Dynamics CRM in Combination with Microsoft Social Engagement

Updated: Jun 21, 2021

Technology continues to change the face of business. We live in a socially connected world where consumers are constantly connected via their mobile devices, plugged into their social network, conducting their own research to resolve their problems, and going on-line to voice their opinions.

Together, these social and mobile technologies have given consumers a very powerful voice. For instance, a single tweet or post on Facebook can greatly impact the public’s view of a brand or business. Currently, consumers prefer getting answers or support via social channels than calling customer service lines. Microsoft Social Engagement puts the control back in the hands of your sales, marketing, and service teams – helping them connect on social media with your customers, prospects, and partners right within Microsoft Dynamics CRM.

Social Engagement creates new opportunities to build and maintain relationships. The social engagement features in Microsoft Dynamics CRM 2016 allow you to listen, analyze, and drive engagement all within Microsoft Dynamics CRM. Find social insights about your brand, products, and services to gain a true understanding of public perception of your business and your competitors.

Sales teams can monitor social buying signals and, with the click of a button, have the ability to convert conversations immediately into leads and opportunities in CRM. They can gain insight into competitors’ strengths and weaknesses. They can also see what is going on with their top customers and accounts and know immediately if a check in is needed.

The marketing department can reply to Tweets and Facebook posts right inside of Microsoft Social Engagement while assigning to a user in CRM for sales or service follow-up. When a new campaign is launched in CRM, the marketing team can listen to social chatter and have the ability to assess and adjust the campaign in real-time.

The service department can monitor social channels and gain insight into product or service issues and, with the click of a button, create a case in CRM from Microsoft Social Engagement. They can also reply to customer tweets and/or Facebook posts.

Never underestimate the power of social media. Contact Rimrock and let us help you take control and stay ahead of your competition with a socially connected CRM solution.


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